It is not all surprising that all the car companies spend a fortune in making sure that people do understand their brand. A case, in which improvement and positioning of the brand name is given high priority. The innovation for the world’s car brands is a long story. Car companies in today’s generation pay heed to the fact that companies in the older days were able to spread their brand names even with meagre means of technological advancements. This gives a look into the fact that the supreme quality of the car along with a rich class did efficiently, thus establishing a global brand name.
Particular in Characteristics:-
Car brands poses reputation into the car company’s book that makes sure that the class and rich aura that is associated with the car stays well ahead even in the future generations. A lot of cars nowadays have great reputations due to the branding that was done in the early 1900’s. The fruits of successful branding are found even in this era. All this information just throws light on the fact that cars brands play an important role on the road and in the automobile market.
The big four:-
The 4 biggest cars brands faced massive losses this year. The loss is supposed to be around 5 Billion Euros. The current loss has continued for a second year in a row. However, the loss still makes it one of the most successful car hunts in Europe. PSA Peugeot Citroen, Fiat, Ford and General Motors are considered to be the giants in the car business and are massive brands. Just the name of the brand is enough to put coverage on its sale, still they are running on loss. Why is that so? The fact that many upcoming and docile companies have started waking up and put in colossal effort into car branding has changed the dynamics. This has led to the sharing in terms of car branding and therefore, has taken the share to some extent from the so called Big Four.